Octane Brand Illustration Library

“Octane empowers fast-growing businesses to price and bill based on customer usage. They create elegant and practical solutions to the cutting-edge challenges of usage-based billing.“

As a billing platform, Octane needed help developing more consumer-friendly language to make the platform easier to use. As part of this effort, it opted to develop a brand illustration library.

Working within Octane’s brand style, I designed a cohesive illustration library centred on the people behind the platform. The concept uses humour and approachability to reinforce the idea that the platform is simple, comfortable to use, and always supported by humans. The illustrations also highlight teamwork and personality across the system. A colour code was used to differentiate roles: dark blue for Process, light blue for Product, and green for Engineers. This scheme also reinforces Octane’s collaborative nature when interactions occur between the roles.

Client: Octane
Project Type: Illustration
Sector: Fintech