FinThrive Illustration Ecosystem

FinThrive is a healthcare technology company that helps hospitals, clinics, physician groups, and health insurers manage the financial side of healthcare. As part of a rebrand developed by Archetype Brands, there was a need to create a multi-level illustration ecosystem that could visually communicate abstract concepts while emphasising people and their interactions with the software.

Using the established brand style, I developed three core layers of the illustration system: an icon design system, a set of flat spot illustrations, and a series of detailed hero illustrations, supported by the creation of a character library. Each layer of the ecosystem introduces a progressive level of visual complexity. The icon set remains minimal and functional, using a single accent color to maintain clarity and usability. The flat spot illustrations introduce greater narrative flexibility, helping communicate more abstract ideas and workflows. The detailed hero illustrations feature more dynamic compositions, enhanced with gradients and texture to create depth and visual richness. Together, the ecosystem functions as a cohesive and scalable visual language. Components are interchangeable, allowing the system to expand easily and support future illustration needs while maintaining consistency across the brand.

Client: FinThrive
Project Type: Illustration, Icon Design
Collaboration: Archetype Brands
Sector: HealthTech