I am Elisabetta, an Italian Illustrator, graphic designer and icon designer based in London, United Kingdom.
I have successfully delivered projects for international organisations across multiple global regions, including Oceania, North America, East and Southeast Asia, the Middle East, and Europe.
I specialise in a broad range of sectors, including Healthcare, Fintech, Energy, the Food and Entertainment industries, Engineering, and more.
My Design Process
I value efficient, honest, purposeful design focused on clear, functional outcomes. My process is collaborative and iterative, built on open dialogue, early idea-sharing, and continuous refinement.
These six points are the guidelines of my design process, while remaining flexible to adapt to the unique needs of each project.
01
Research & Briefing
I understand your goals, audience, message, and brand, then create a clear plan and timeline.
02
Ideation & Concept
I brainstorm ideas, sketch concepts, and develop a moodboard to define the visual direction.