DATEV: Humanising Digital Transformation

"To be prepared for the future, DATEV is investing in progress. In a cloud data center and a digital ecosystem, but also in the knowledge and further training of those who shape this future: the people.”

DATEV is a technology and software services provider based in Nuremberg, serving tax accountants, auditors, and legal professionals. They publish a magazine for which they wanted an infographic that highlights the human side behind numbers and software, emphasising that the product is built for people and by people, where software acts as a tool to enable outcomes rather than the main focus.

Based on this concept, I created a series of illustrated infographics for the cover and feature pages, exploring data on the impact of technology on talent and building a visual world within the data itself.

The tone is light and subtly ironic, presenting complex information with clarity while using witty visual metaphors to reflect the accounting world and its ongoing technological transformation.

Client: DATEV
Project Type: Infographic, Illustration, Editorial
Collaboration: Axel Springer
Sector: Fintech