Twitch Rivals: Explainer Animations

Twitch Rivals brings together top streamers in head-to-head competitions across some of the platform’s biggest games. After more than 100 events spanning 200+ broadcast days, the Twitch team needed a series of explainer animations for the immersive IRL games featured at Twitch Rivals in Barcelona. The challenge was to clearly communicate how each physical game worked, helping both contestants and viewers understand the rules before each matchup. Because every game had its own mechanics, clarity and consistency were essential.

The solution was a flexible visual system that could work across multiple games while capturing the energy of the Twitch Rivals brand. I developed a distinctive illustration style based on a “worlds within worlds” approach, giving each game its own immersive environment and personality. The system was designed to adapt across different events, locations, and themes while maintaining a consistent visual identity and strong potential for motion. By combining bold Twitch Rivals branding with playful humour, the visuals supported a retro-inspired aesthetic that felt direct, dynamic, and easy to follow. For this project, I was responsible for designing the visual assets and illustration system, while the animation was handled by Twitch.

Client: Twitch
Animation: Twitch TV
Project Type: Illustration, Infographic
Sector: Digital Media & Entertainment