Medication Use Guide

Illustrated guidance on correct ointment application. Haleon required a clear and effective way to communicate proper medication use to consumers. The challenge was to deliver concise, intuitive instructions while maintaining a human, approachable tone aligned with the brand’s visual style.

Keeping visual consistency throughout, I developed a series of illustrations that guide users through each step of the process, from correct application to safe disposal, ensuring clarity and accessibility. I also considered the dynamic elements when the illustrations represented motion, such as applying the ointment to an area or taking an object, which helped convey the idea of sequential steps.

Client: Haleon
Project Type: Illustration
Collaboration: Hill+Knowlton Strategies
Sector: Healthcare